Developer Marketer Content Strategist Technical Marketer

Some say I'm a
badass technical
marketer.

What do you say?

$ I help devtools companies

Developer Marketing ·Content Strategy ·Technical Writing ·SEO & Growth ·GTM Strategy ·Developer Relations ·Community Building ·API & DevTools ·Product Marketing ·Developer Marketing ·Content Strategy ·Technical Writing ·SEO & Growth ·GTM Strategy ·Developer Relations ·Community Building ·API & DevTools ·Product Marketing ·

< Hi, I'm Henry Bassey />

A Developer Marketer, Content & SEO Specialist, and a Cloud Engineering Student.

I started out in tech. Built things. Broke things. Learned a lot. Then I realized I was also good with words. And obsessed with storytelling.

So I wandered into marketing. Got curious. Got serious. Picked up an MBA (full scholarship, thank you) from a business school in Washington.

Later, I found technical marketing. Finally, a place where tech, creativity, and strategy could live in the same room.

These days, I lead content at a SaaS agency, helping teams talk to developers like humans. People often say I bring creativity into a space that usually feels rigid. I take that personally.

This is where I share my work, think out loud, and keep figuring it all out.

< Some brands I've worked with. Not a flex. Just context. />

Hackmamba Actian Bitcloud Aikido MetalBear Neon Code First Girls Roadmap.sh Mintlify Mia-Platform Cloudinary Flutterwave CodeRabbit Novu Sourcegraph Appwrite Replit Hygraph Localazy

henry_bassey.json

$cat henry_bassey.json

{

"name": "Henry Bassey",

"role": "Technical Marketer & Builder",

"handle": "@xamfonos_",

"education": [

"MBA (Full Scholarship)",

"Cloud Engineering (in progress)"

"focus": [

"Developer Marketing Strategy",

"AI Software Development",

"Marketing Frameworks & Systems",

"Performance Marketing"

"available": true

}

< My Skills & Expertise. />

The intersections where I bring the most value.

Developer Marketing & Strategy

GTM strategyProduct marketingDeveloper audience messagingLaunch strategyCompetitive positioningPLGDeveloper relations advisory

Brand Building & Positioning

Zero-to-one brand buildingBrand voice developmentMessaging frameworksProduct positioning

AI & Software Development

AI-powered websitesAutomations & workflowsApp developmentMarketing tools & systemsAI-assisted content operations

SEO & Performance Marketing

Keyword researchTopic cluster mappingInbound lead generationPPCPaid mediaOn/off-page optimizationE-commerce SEOContent-led growth

Content & Technical Writing

Technical copywritingPerformance copyGhostwritingThought leadershipEditorial systemsBriefs

Social Media & Community

Social media strategy & managementCommunity buildingDeveloper relationsMentorshipTechnical instruction

Content Operations

Content strategyWriter managementEditorial standardsSME interviewsContent auditsAgency-side deliveryContent pillar architecture

< What's going on here? />

Honestly? A little bit of everything.

If you're building something for developers, I can help you

Build a developer marketing strategy that actually maps to how developers discover, evaluate, and adopt tools.

Launch products to the right audience with messaging, timing, and channels that don't embarrass the engineering team.

Write performance copy for ads, homepages, docs, and product pages that converts without reading like a pitch deck.

Build SEO/GEO/AEO pages that earn rankings and actually get read.

Design and implement AI-powered marketing systems, workflows, and tools that scale what your team can do.

Connect the dots between product, content, brand, and GTM so none of them are pulling in different directions.

If you're a marketer, writer, or strategist trying to level up

I share behind-the-scenes breakdowns of real campaigns, strategies, and frameworks like the good, the messy, and the fixed.

I write about positioning, narrative, and the difference between publishing and actually saying something.

I break down how to think about developer audiences without dumbing things down or going full Clippy.

I share the frameworks I've built from real client work and not theory, not templates from a listicle.

And I talk a lot about the hard part of operating at a strategic level when everyone just wants more content.

< These are mine. />

Frameworks I built from scratch. Named, documented, and used in real client work.

Halo Signal Strategy

Problem it solves: How to build brand trust and demonstrate value before you have a formal case study.

Applied at: Replit, Hackmamba

SHARE Framework

Problem it solves: How to craft respectful, strategic client spotlights that protect relationships while proving impact.

Applied at: Hackmamba

Developer Advocacy Architecture (DAA)

Problem it solves: How to build a systematic, scalable developer advocacy program from the ground up.

Applied at: Hackmamba

Technical Editing Claude Skills

Problem it solves: How to review and restructure technical content so each section earns the next.

Applied at: Hackmamba, client content reviews

Hackmamba Technical Writing Glossary

Problem it solves: How to structure, write, and edit technical content so it's clear, confident, and genuinely useful for developers.

Applied at: Hackmamba, client content reviews

< Most of my work falls into strategy, messaging, and content operations. />

But at the end of the day, it's all about helping you figure out how to win your customer’s heart. Here’s how that looks like in practice.

Developer Marketing Agency SaaS

Hackmamba

Joined when it was a side hustle with no roadmap, just a belief. Started as the fullstack developer marketer doing everything from landing pages, ads, lead funnels, brand voice and messaging. As the company grew and client quality became an issue, I moved into the Head of Marketing role to raise the editorial bar and implement the standards that now define how the agency operates.

Brand LeadershipHead of MarketingContent StrategySEODev MarketingDAA

Data Management Platform Vector AI Database

Actian

Onboarded as Head of Content to lead the launch of their new VectorAI database product. Built the product page copy from scratch, created SEO, technical content, and video strategy for both launch and relaunch. Three months in, the early results were significant enough that they extended the engagement from 6 months to a full year.

Head of ContentProduct LaunchVectorAISEOVideo StrategyTechnical Copy

AI Software Development

Bitcloud

I managed their entire content strategy and helped them pivot their messaging multiple times as the AI software development market evolved. We became their most trusted GTM arm.

Content StrategyMessaging Pivot

Tech Media Developer Insights

The New Stack

First media brand I collaborated with. Sharpened raw ideas into editorially rigorous articles. Became a contributor writing on developer marketing, GenAI, and data science for names like Boomi, BMC, Towards Data Science, and Plotly.

Thought LeadershipTechnical WritingSEO

DevOps Platform Backend Infrastructure

Mia-Platform

One of our earliest long-term partners. Executed their content strategy, which involved articles and whitepapers for a deeply technical audience. Their sustained trust became one of our strongest proof points.

Content StrategyWhitepapersTechnical Messaging

Digital Asset Management Media APIs

Cloudinary

Translated their goals into structured content pillars, mapped SEO-driven topic clusters, and built briefs that matched technical expectations with search demand. Earned their trust and repeat projects.

SEO StrategyContent PillarsBriefs

AI/ML Platforms DevTools

Jozu / KitOps

Turned complex product ideas into focused, high-utility content. Shaped editorial direction, fine-tuned titles for discoverability, and built briefs that gave technical writers a strong foundation to work from.

AI/ML ContentEditorial StrategyDevTools

Fintech API Developer Marketing

Flutterwave

First unicorn we worked with, and they had zero developer marketing content strategy. I stepped in to shape it from scratch, defined messaging for their developer audience, and launched content that supported product education and discovery.

Zero-to-One StrategyFintechDev Marketing

AI Code Review DevTools SaaS

CodeRabbit

Helped turn early topic drafts into structured briefs, refined themes for SEO and audience fit, and guided technical writers through execution, giving their product a clear, consistent voice in a fast-growing space.

AI DevToolsContent BriefsSEO

Developer Education SEO Strategy

Roadmap.sh

Worked with their deeply experienced SEO team. Shaped raw keyword data into structured briefs and produced content that answered real developer questions. Their rigorous process made me a sharper operator.

SEO StrategyDev EducationContent Briefs

Documentation Platform Developer Tools

Mintlify

Partnered with Tiffany Chen to shape abstract content goals into execution-ready assets. Co-developed titles, briefs, and outlines. Interviewed SMEs to deepen material and sharpen its perspective.

Docs StrategySME InterviewsTechnical Content

Serverless Postgres Database Tools

Neon

Translated a sharp technical vision into structured strategy, from keyword research to briefs to final execution. Built content to engage developers, match search intent, and reflect Neon's next-gen database positioning.

Database ContentDev EngagementSEO

Notification Infrastructure Open Source

Novu

Helped Novu stay top-of-mind for developers solving notification problems. From onboarding guides to integration tutorials, everything was structured to reflect their open-source roots and real developer workflows.

Open SourceDev TutorialsContent Ops

Code Search Developer Tools

Sourcegraph

Created content that reflected the depth of their platform without losing developers in complexity. Refined positioning, shaped strategy into clear briefs, and guided content from first draft to final edits.

Code ToolsTechnical AccuracyDev-First Content

Headless CMS Developer Marketing

Hygraph

Helped implement their developer marketing strategy, structured SEO efforts around technical topics, and produced content that competed at the top of the funnel, even on highly competitive React keywords.

Headless CMSDev MarketingSEO

Open Source Backend Developer Tools

Appwrite

A rare zero-to-one project. Built their content strategy from scratch, structuring it around product goals and a developer-first audience. We helped a dev-first brand find its rhythm and its voice.

Zero-to-OneOpen SourceBrand Voice

Cloud IDE Developer Platform

Replit

Supported with docs and video content. Writing the collaboration announcement sparked the invention of the Halo Signal Strategy and SHARE Framework, methods for showing proof of value without a formal case study.

DevRelHalo SignalSHARE Framework

Edutech Community Mentorship

Code First Girls

Joined as the only male instructor in my cohort, teaching React and JavaScript to an all-women group of aspiring developers. Built confidence, shared real-world experience, and helped more women break into tech.

ReactJavaScriptMentorship

Industrial Electricals E-commerce SEO

Detopsy Engineering

First and only marketing executive. Built the e-commerce website, optimized product listings for top-ranking search performance, and secured official Schneider Electric retailer approval. Also ranked for ABB, pulling organic traffic from across regions.

E-commerce SEOBrand PartnershipsWeb Development

< The point of all this? />

Because most people either overthink developer marketing or copy what everyone else is doing. Because I believe technical content can be clear and creative. Because I want to share what I know, learn in the open, and keep experimenting.

< Some articles I’ve written />

I've written, rewritten, ghostwritten, and edited hundreds of technical pieces from DevOps to AI/ML, platform engineering to DevX, and nearly every developer-focused stack in between. But these ones deserve an honorable mention.

The New Stack

How to write for a technical audience

How technical audiences think, what content they trust, and how to promote your product without sounding like a pitch deck. Psychological insights, real examples, and frameworks for long-term credibility.

Read on The New Stack →

The New Stack

How to advertise to developers

Most ads fail because they interrupt instead of help. Smart targeting, platform picks, and copy that actually works; everything I've learned about paid dev marketing that doesn't get blocked, ignored, or dragged.

Read on The New Stack →

BMC Software × The New Stack

Building a realistic pathway to production-ready GenAI

Genuine risks of using GenAI in service management, from flawed data to opaque decisions, and how BMC Helix GPT tackles them with composite AI, fine-tuning, and real reasoning.

Read on BMC Software →

Boomi × HBR × The New Stack

GenAI won't work until you nail these 4 fundamentals

Everyone's hyped about GenAI but skipping the hard part. Data, governance, culture, backed by insights from HBR, KPMG, and industry leaders. Sponsored by Boomi.

Read on Boomi →

Hackmamba

No case study yet? Meet the "Halo Signal" and SHARE Framework

When results are under wraps, you need a new kind of proof. The Halo Signal strategy and SHARE Framework I developed help brands build trust without relying on metrics.

Read on Hackmamba →

Hackmamba

If your developer marketing isn't working, read this

Real campaigns, community insights, and content systems to shift your mindset, build trust, and make developer outreach actually work. No fluff. No theory. Just results.

Read on Hackmamba →

< People read my stuff. They liked it. />

Every now and then, someone messages me to say, "This hit." I collect those little moments here to remind myself I'm on the right track.

"I know you're probably been told this a lot, but you're so good at writing. Your writing reads like a song. When someone starts, they don't know when they finish. I wonder the years of experience it took to attain such next-level writing. I hope you never stop writing because people like me will never stop reading your work."

Reader, via LinkedIn

"I read one in the middle of the night one time and I felt the holy ghost. It was too good. It's amazing how he's able to create awesome work in a rigid space like tech. He writes with so much grace, like he's floating. I could talk about his work all day. It mesmerizes me."

Praise James, Discord

"I used to struggle with creating a compelling intro, but when I read the edits he did on one of my project. I got more insights for other tasks."

Emilson, Discord

"I read some of your work on Hackmamba's blog and 🔥🔥🔥 Your storytelling is amazing and your writing is so clear and easy to follow. How did you become this good?"

Reader, via DM

"This is great! And you finally put a word to it. You do a great job highlighting the client. The post itself is really good. I need to reread to see if I can break down a template to follow. I think that would be a valuable asset for you. Some sort of template for each step. Of the Halo Strat."

Director of Content, via DM

"The insights you shared in the video were genuinely strong and thoughtful. They added a lot of depth to the conversation and made the content truly valuable for the audience. I also really appreciate the effort you and the team put into distributing the video across channels. That amplification made a meaningful difference."

Isha Srivastava, via email

"the articles are all reviewed and i'm very impressed by them and the work your team did. Awesome job will have these on our website in the next few days"

CodeRabbit, via Slack

"Fantastic work on the content strategy"

William, via Discord · January 12, 2026

// Hackmamba Discord — unprompted

Muyiwa: "I was reading @Xamfonos content today and all I can say is DAMN 😄"

Benye: "Me everytime I read his work"

Muyiwa: "It's all interesting. Like you start and you just continue."

Praise James: "It reads like a song"

< Turns out Google likes my copies too />

My SEO and copywriting efforts have helped generate monthly inbound leads from actual companies with real problems to solve.

// SEO → Inbound lead

New inbound lead from web search, followed by second lead from contact page the same day. (March 24, 2025)

// SEO → New client closed

Client found the agency through web search. Objective: drive revenue growth through developer marketing content.

// SEO → Inbound documentation brief

Prospect found the agency through web search and booked a call to discuss documentation work.

// Strategy → Deal closed

Hat tip to @Xamfonos for the content strategy that matched client outcomes and helped close an STT/TTS documentation contract.

// Actian VectorAI — content strategy & SEO

// SEO → Page 1, pre-launch

Greenfield topic. Content ranked on page one before the product launched. Written as part of the Actian VectorAI content strategy.

// SEO → Page 1 + cited by AI Overview · 7 days

"vector database pricing" — first page ranking and cited in Google's AI Overview, 7 days after publish.

< Find me online (finally) />

Damn. I've managed social media for lots of companies but been too lazy to grow mine. Follow me and let's put this embarrassing follower count to shame 😭

𝕏 @xamfonos_ → ◎ @xamfonos → in linkedin.com/in/henrybassey →

AVAILABLE FOR PROJECTS

Want to work together?

Drop your email and a short note. I'll get back to you if it's a good fit. I work with developer-focused companies to clarify their message, grow their community, and ship content that actually converts.

Developer Marketing Strategy
AI-Powered Marketing Tools & Systems
Framework & Systems Design
Performance Marketing (SEO + PPC)
Technical Content & Copywriting

Start a conversation →

Some say I'm a badass technical marketer.

Want to work together?

Some say I'm a
badass technical
marketer.