Developer Marketer · Content Strategist · Technical Marketer

Some say I'm a
badass technical
marketer.

What do you say?

$ I help devtools companies 
↳ See my work Work with me
Henry Bassey
Developer Marketing ·Content Strategy ·Technical Writing ·SEO & Growth ·GTM Strategy ·Developer Relations ·Community Building ·API & DevTools ·Product Marketing ·Developer Marketing ·Content Strategy ·Technical Writing ·SEO & Growth ·GTM Strategy ·Developer Relations ·Community Building ·API & DevTools ·Product Marketing ·
< Hi, I'm Henry Bassey />
A Developer Marketer, Content & SEO Specialist, and a Cloud Engineering Student.

I started out in tech. Built things. Broke things. Learned a lot. Then I realized I was also good with words. And obsessed with storytelling.

So I wandered into marketing. Got curious. Got serious. Picked up an MBA (full scholarship, thank you) from a business school in Washington.

Later, I found technical marketing. Finally, a place where tech, creativity, and strategy could live in the same room.

These days, I lead content at a SaaS agency, helping teams talk to developers like humans. People often say I bring creativity into a space that usually feels rigid. I take that personally.

This is where I share my work, think out loud, and keep figuring it all out.

< Some brands I've worked with. Not a flex. Just context. />
HackmambaActianBitcloudAikidoMetalBearNeonCode First GirlsRoadmap.shMintlifyMia-PlatformCloudinaryFlutterwaveCodeRabbitNovuSourcegraphAppwriteReplitHygraphLocalazy
henry_bassey.json
$cat henry_bassey.json
{
"name": "Henry Bassey",
"role": "Technical Marketer",
"handle": "@xamfonos_",
"education": [
"MBA (Full Scholarship)",
"Cloud Engineering (in progress)"
],
"focus": [
"DevTools & APIs",
"SaaS Content",
"Developer Marketing"
],
"available": true
}
Core Skills
Content StrategyDeveloper MarketingSEOTechnical WritingGTM StrategyCopywritingPaid MediaCommunityProduct Marketing
< What's going on here? />
Honestly? A little bit of everything.
If you're building something for developers, I can help you:
Plan a content strategy that's not just "publish and pray."
Make your launch content hit the right people at the right time.
Write performance copy for ads, homepages, and docs.
Build SEO/GEO/AEO pages that’s both ranked and read.
Connect the dots between product, content, and GTM
If you're a writer, editor, or technical marketer trying to level up:
I share behind-the-scenes reviews of real projects (the good, the messy, the fixed)
I write about tone, structure, originality, and knowing when to shut up.
I break down how to balance dev-speak with clarity (without going full Clippy)
I post templates, frameworks, and little tricks I've picked up from the trenches.
And I talk a lot about the hard part: thinking like a strategist, not just a writer.
< Most of my work falls into strategy, messaging, and content operations. />
But at the end of the day, it's all about helping you figure out how to win your customer’s heart. Here’s how that looks like in practice.
Developer Marketing Agency · SaaS
Hackmamba
Joined when it was a side hustle — no roadmap, just belief. I rewrote landing pages, ran earliest ads, built lead funnels, shaped the brand voice, and stepped into leadership to define positioning and editorial standards that still guide the work.
Brand LeadershipContent StrategySEODev Marketing
Enterprise Data Platform
Actian
The biggest enterprise client I’ve ever worked with. They’re launching an on-prem vector database and I manned their GTM for dev content, SEO, copywriting and video strategy and briefs. I was able to rank each of their articles first page and got multiple AI citations.
GTMSEOVector Database
AI Software Development
Bitcloud
I managed their entire content strategy and helped them pivot their messaging multiple times as the AI software development market evolved. We became their most trusted GTM arm.
Content StrategyMessaging Pivot
Tech Media · Developer Insights
The New Stack
First media brand I collaborated with. Sharpened raw ideas into editorially rigorous articles. Became a contributor writing on developer marketing, GenAI, and data science for names like Boomi, BMC, Towards Data Science, and Plotly.
Thought LeadershipTechnical WritingSEO
DevOps Platform · Backend Infrastructure
Mia-Platform
One of our earliest long-term partners. Executed their content strategy — articles and whitepapers for a deeply technical audience. Their sustained trust became one of our strongest proof points.
Content StrategyWhitepapersTechnical Messaging
Digital Asset Management · Media APIs
Cloudinary
Translated their goals into structured content pillars, mapped SEO-driven topic clusters, and built briefs that matched technical expectations with search demand. Earned their trust and repeat projects.
SEO StrategyContent PillarsBriefs
AI/ML Platforms · DevTools
Jozu / KitOps
Turned complex product ideas into focused, high-utility content. Shaped editorial direction, fine-tuned titles for discoverability, and built briefs that gave technical writers a strong foundation to work from.
AI/ML ContentEditorial StrategyDevTools
Fintech API · Developer Marketing
Flutterwave
First unicorn we worked with — and they had zero developer marketing content strategy. I stepped in to shape it from scratch, defined messaging for their developer audience, and launched content that supported product education and discovery.
Zero-to-One StrategyFintechDev Marketing
AI Code Review · DevTools · SaaS
CodeRabbit
Helped turn early topic drafts into structured briefs, refined themes for SEO and audience fit, and guided technical writers through execution — giving their product a clear, consistent voice in a fast-growing space.
AI DevToolsContent BriefsSEO
Developer Education · SEO Strategy
Roadmap.sh
Worked with their deeply experienced SEO team. Shaped raw keyword data into structured briefs and produced content that answered real developer questions. Their rigorous process made me a sharper operator.
SEO StrategyDev EducationContent Briefs
Documentation Platform · Developer Tools
Mintlify
Partnered with Tiffany Chen to shape abstract content goals into execution-ready assets. Co-developed titles, briefs, and outlines. Interviewed SMEs to deepen material and sharpen its perspective.
Docs StrategySME InterviewsTechnical Content
Serverless Postgres · Database Tools
Neon
Translated a sharp technical vision into structured strategy — from keyword research to briefs to final execution. Built content to engage developers, match search intent, and reflect Neon's next-gen database positioning.
Database ContentDev EngagementSEO
Notification Infrastructure · Open Source
Novu
Helped Novu stay top-of-mind for developers solving notification problems. From onboarding guides to integration tutorials — structured to reflect their open-source roots and real developer workflows.
Open SourceDev TutorialsContent Ops
Code Search · Developer Tools
Sourcegraph
Created content that reflected the depth of their platform without losing developers in complexity. Refined positioning, shaped strategy into clear briefs, and guided content from first draft to final edits.
Code ToolsTechnical AccuracyDev-First Content
Headless CMS · Developer Marketing
Hygraph
Helped implement their developer marketing strategy, structured SEO efforts around technical topics, and produced content that competed at the top of the funnel — even on highly competitive React keywords.
Headless CMSDev MarketingSEO
Open Source Backend · Developer Tools
Appwrite
A rare zero-to-one project. Built their content strategy from scratch, structuring it around product goals and a developer-first audience. We helped a dev-first brand find its rhythm and its voice.
Zero-to-OneOpen SourceBrand Voice
Cloud IDE · Developer Platform
Replit
Supported with docs and video content. Writing the collaboration announcement sparked the invention of the Halo Signal Strategy and SHARE Framework — methods for showing proof of value without a formal case study.
DevRelHalo SignalSHARE Framework
Edutech · Community Mentorship
Code First Girls
Joined as the only male instructor in my cohort, teaching React and JavaScript to an all-women group of aspiring developers. Built confidence, shared real-world experience, and helped more women break into tech.
ReactJavaScriptMentorship
Industrial Electricals · E-commerce SEO
Detopsy Engineering
First and only marketing executive. Built the e-commerce website, optimized product listings for top-ranking search performance, and secured official Schneider Electric retailer approval. Also ranked for ABB, pulling organic traffic from across regions.
E-commerce SEOBrand PartnershipsWeb Development
< The point of all this? />
Because most people either overthink developer marketing or copy what everyone else is doing. Because I believe technical content can be clear and creative. Because I want to share what I know, learn in the open, and keep experimenting.
< Some articles I’ve written />
I've written, rewritten, ghostwritten, and edited hundreds of technical pieces — from DevOps to AI/ML, platform engineering to DevX, and nearly every developer-focused stack in between. But these ones deserve an honorable mention.
The New Stack
How to write for a technical audience
How technical audiences think, what content they trust, and how to promote your product without sounding like a pitch deck. Psychological insights, real examples, and frameworks for long-term credibility.
Read on The New Stack →
The New Stack
How to advertise to developers
Most ads fail because they interrupt instead of help. Smart targeting, platform picks, and copy that actually works — everything I've learned about paid dev marketing that doesn't get blocked, ignored, or dragged.
Read on The New Stack →
BMC Software × The New Stack
Building a realistic pathway to production-ready GenAI
Genuine risks of using GenAI in service management — from flawed data to opaque decisions — and how BMC Helix GPT tackles them with composite AI, fine-tuning, and real reasoning.
Read on BMC Software →
Boomi × HBR × The New Stack
GenAI won't work until you nail these 4 fundamentals
Everyone's hyped about GenAI but skipping the hard part. Data, governance, culture — backed by insights from HBR, KPMG, and industry leaders. Sponsored by Boomi.
Read on Boomi →
Hackmamba
No case study yet? Meet the "Halo Signal" and SHARE Framework
When results are under wraps, you need a new kind of proof. The Halo Signal strategy and SHARE Framework I developed help brands build trust without relying on metrics.
Read on Hackmamba →
Hackmamba
If your developer marketing isn't working, read this
Real campaigns, community insights, and content systems to shift your mindset, build trust, and make developer outreach actually work. No fluff. No theory. Just results.
Read on Hackmamba →
< People read my stuff. They liked it. />
Every now and then, someone messages me to say, "This hit." I collect those little moments here to remind myself I'm on the right track.
Reader feedback
Reader feedback
Reader feedback
Reader feedback
Reader feedback
Reader feedback
< Turns out Google likes my copies too />
My SEO and copywriting efforts have helped generate monthly inbound leads from actual companies with real problems to solve.
SEO results
SEO results
SEO results
< Find me online (finally) />
Damn. I've managed social media for lots of companies but been too lazy to grow mine. Follow me and let's put this embarrassing follower count to shame 😭
𝕏 @xamfonos_ → ◎ @xamfonos → in linkedin.com/in/henrybassey →
AVAILABLE FOR PROJECTS

Want to work together?

Drop your email and a short note. I'll get back to you if it's a good fit. I work with developer-focused companies to clarify their message, grow their community, and ship content that actually converts.

  • Content Strategy & Planning
  • Developer Marketing Consulting
  • Technical Copywriting
  • SEO & Performance Content
  • GTM & Launch Strategy
Start a conversation →