Something I’ve come to embrace more recently is Regex.
At first glance, it looks like a senseless brain dump of symbols (.*$[]/`).
But once you understand how it works, it gives you wings.
Whether in GSC or Looker Studio, a little regex knowledge can save you hours of repetitive cleanup.
Like yesterday, I needed to segment keywords by theme and focus on those more relevant to business.
Instead of manually tagging dozens of keywords or duplicating filters across charts, you can drop in a short regex pattern and let the dashboard organize itself.
That’s what regex does.
It quietly solves the annoying bits we don’t talk about:
-> Filtering out noise from keyword reports
-> Grouping similar queries in dashboards
-> Cleaning up messy sheets with inconsistent labels
-> Spotting patterns in naming conventions or URLs
-> Creating smarter content segments without endless dropdowns
You don’t need to be technical to use it.
You only need to be tired of doing the same thing twice.
Regex will save you time and give you a little more confidence the next time you touch a dashboard.
Would you like a Regex for Marketers cheat sheet? Just ask. Winks.