TLDR:
✅Don’t compress your blog posts into one caption.
✅Pick one idea and expand on just that.
✅Let value travel ahead of the link.
When writing a blog, you have the space to think clearly and build ideas fully. You can weave in depth, nuance, and structure that rewards readers who stay with you.
But when it’s time to share that blog on social media, you’re forced to reduce everything into a few lines that still manage to:
– make sense on their own
– offer some kind of value
– earn attention
– and ideally, drive curiosity to click through
In that moment, what you’re doing is COMPRESSION.
And if you’ve ever compressed an image, video, or audio, you know there’s always a cost.
You lose the richness, context, and transitions. The small moments that made the original feel complete.
Same for your repurposed (compressed) content. If you’re not careful, what remains is a vague teaser or a half-truth, neither useful nor compelling.
That’s why the better approach is to CHUNK, not compress.
Rather than trying to shrink the entire blog into one post, take a single section and turn it into its own idea. One that stands on its own, delivers value, and naturally leads to the full piece.
Then do the same for the next section. And the next. Until you’ve rebuilt the blog across multiple thoughtful posts, each clear, helpful, and self-contained.