What I’ve built. What grew because of it.
These projects show the work and outcomes, from developer content to digital storefronts.
Hackmamba
Developer Marketing Agency | SaaS, DevTools, API Platforms
I joined Hackmamba when it was still a side hustle — no roadmap, no real structure, just a few technical writers and a belief that we could help SaaS companies tell better stories. I started with SEO, but that quickly expanded. I rewrote landing pages, managed social media, ran our earliest ads, set up reporting systems, built lead funnels, and shaped our brand voice.
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As we grew, so did my role. I stepped into leadership to define our positioning, lead the marketing team, and build the editorial standards that still guide our work. On the client side, I worked closely with founders, marketing heads, and developer marketers to translate product goals into strategic content briefs, then collaborated with writers to turn those into tutorials and thought leadership that developers love to read.
Hackmamba became a full-fledged SaaS content agency, and I helped lay that foundation. My work contributed directly to client retention, new business wins, and an internal team that now runs like a product organization.
I’ve worked with clients under Hackmamba, including Cloudinary, Flutterwave, Mia Platform, Metalbear, Magnolia, Sourcegraph, Appwrite, and others in DevOps, cloud, AI, and composable platforms.
The New Stack
Tech Media | Developer Insights | Publishing
The New Stack was the first media brand I collaborated with and where I learned what it takes to write for an editorially sharp, developer-first audience. I worked closely with Vicki to shape raw ideas into articles with more explicit angles and stronger SEO. Over time, I became a contributor, writing thought pieces on developer marketing, generative AI, and data science for names like Boomi, BMC, Towards Data Science, and Plotly.
The experience sharpened my editing instincts and deepened my voice as a technical marketer.
Mia-Platform
DevOps Platform | Backend Infrastructure | SaaS
Mia Platform became one of our earliest long-term partners, joining us organically during my time as Head of Marketing. I executed their content strategy, which included articles and whitepapers. They’ve stuck with us ever since, and their trust has been one of our strongest proof points.
What made this relationship work was consistency. I helped shape their messaging for a deeply technical audience while working closely with our writers to keep the voice and structure sharp. From early awareness content to more strategic deep dives, we built a library of assets that helped position Mia as a serious player in the platform engineering space.
Cloudinary
Digital Asset Management | Media APIs | SaaS
Cloudinary came in with a clear vision and detailed strategy documents. What they needed was someone to turn those plans into a reliable content engine. I translated their goals into structured content pillars, mapped out SEO-driven topic clusters, and developed briefs that matched technical expectations with search demand. Then I worked with our writers to shape guides that taught, ranked, and kept delivering value over time.
The work earned their trust. They returned with new projects, and we continued turning their priorities into content that made sense for both users and search engines.
Jozu / KitOps
AI/ML Platforms | DevTools | Platform Infrastructure
For Jozu and KitOps, I partnered with their team to turn complex product ideas into focused, high-utility content. I helped shape the editorial direction, fine-tuned titles for relevance and discoverability, and built briefs that gave our technical writers a strong foundation to work. My goal was to preserve the technical depth of their offering while making sure the content remained structured and readable. Their response was positive, and it’s been one of those collaborations that keeps the door open without needing to ask twice.
Flutterwave
Fintech API Platform | Developer Marketing | Content Strategy
Flutterwave was the first unicorn we collaborated with. At the time, they didn’t have a developer marketing content strategy. I stepped in to shape it. I worked closely with their team to define messaging for their developer audience, mapped out strategic topics tied to product goals, and helped launch content that supported product education and discovery. The early traction helped solidify the value of developer marketing within their broader growth efforts.
CodeRabbit
AI Code Review | DevTools | SaaS
CodeRabbit came in with energy and ambition. They had strong opinions, innovative ideas, and a desire to reach developers with content that felt real. I helped turn their early topic drafts into structured briefs, refined their themes for SEO and audience fit, and guided our technical writers through execution. We helped give their product a clear, consistent voice in a fast-growing space.
Roadmap.sh
Learning Platforms | Developer Education | SEO Strategy
Working with roadmap.sh pushed me to raise the bar. Edward, their SEO Specialist, is deeply experienced in SEO and ensured every idea, title, and outline served a clear purpose. I shaped raw keyword data into structured briefs, then worked with writers to produce content that answered real developer questions. Their process was rigorous, and it made me better.
Mintlify
Documentation Platform | Developer Tools | Technical Content Strategy
At Mintlify, I partnered with Tiffany Chen to shape abstract content goals into concrete, execution-ready assets. We co-developed titles, briefs, and outlines that balanced product nuance with developer insight. We also interviewed subject matter experts to deepen the material and sharpen its perspective. The result was a steady cadence of articles that felt thoughtful, grounded, and worthy of Mintlify’s product reputation.
Neon
Serverless Postgres | Database Tools | Developer Content Strategy
Neon came in with a sharp technical vision and the ambition to scale their developer content. I helped translate that vision into a structured strategy, guiding the work from keyword research to briefs and final execution. Every piece was built to engage developers, match search intent, and reflect Neon’s position as a next-gen database company.
Novu
Notification Infrastructure | Open Source | Developer Engagement
Novu had a clear goal: to stay top-of-mind for developers solving notification problems. I translated their strategy into briefs that gave writers a clear path and maintained consistency across their content. Everything from onboarding guides to integration tutorials was structured to speak to real developer workflows and reflect Novu’s open-source roots.
Sourcegraph
Code Search | Developer Tools | Technical Content
Sourcegraph needed content that could reflect the depth of their platform without losing developers in complexity. I worked with their team to refine the positioning, shape strategy into clear briefs, and guide the content process from first draft to final edits. Every piece aimed to balance technical accuracy with developer-first readability.
Hygraph
Headless CMS | Developer Marketing | SEO Strategy
Hygraph needed a sharper developer focus and stronger organic traction. I helped implement their developer marketing strategy, structured their SEO efforts around technical topics, and worked with our writers to produce content that could compete at the top of the funnel. Even on competitive React topics, our articles held their ground and pulled in the right audience.
Appwrite
Open Source Backend | Developer Tools | Startup
Appwrite came to us early, looking for a partner to help shape their voice. I helped them build their content strategy from scratch, structuring it to align with their product goals and developer audience. I worked across the entire workflow from idea to outline to final article. It was one of those rare zero-to-one projects where we helped a dev-first brand find its rhythm.
Localazy
Localization Platform | DevX Content | SaaS
Localazy found us through a LinkedIn post I shared about an article on DevX, written with DevX Heroes. That post kicked off our collaboration. I worked closely with their team to shape content that matched their high bar for technical precision and user experience. Every piece was reviewed with a fine-tooth comb, which sharpened our execution and raised our internal standards. Their attention to detail pushed us to deliver better work, and the partnership felt more like a joint editorial sprint than a handoff.
Replit
Cloud IDE | Developer Platform | DevRel Inspiration
I didn’t lead Replit’s content strategy, but our team supported them with docs and video work. When I wrote the blog post announcing our collaboration, I wanted it to feel more like a spotlight than a case study. That writing process led to something bigger. It sparked the idea for the Halo Signal Strategy and the SHARE Framework—two methods I invented and now use to show proof of value even when formal case studies aren’t ready.
Code First Girls
Edutech | React & JavaScript Instruction | Community Mentorship
I joined Code First Girls as the only male instructor in my cohort, where I taught React and JavaScript to an all-women group of aspiring developers. I worked with their structured curriculum, guiding students through core concepts, hands-on projects, and weekly exercises. It was about building confidence, sharing real-world experience, and helping more women break into tech. The energy in those sessions still sticks with me.
Detopsy Engineering
Industrial Electricals | E-commerce SEO | Brand Partnerships
At Detopsy, I was the first and only marketing executive. I built the company’s general and e-commerce websites, optimized product listings for top-ranking search performance, and set the standard that secured us approval from Schneider Electric. That approval earned Detopsy a spot as an official Schneider retailer. We also ranked high for other OEMs like ABB, bringing in organic traffic from customers across regions. Alongside SEO, I shaped the brand’s digital presence and handled social media and product strategy from the ground up.
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