Some say I'm a badass technical marketer. What do you say?

Hi, I'm Henry Bassey

A Developer Marketer, Content & SEO Specialist, and a Cloud Engineering Student.

I started out in tech. Built things. Broke things. Learned a lot.
Then I realized I was also good with words. And obsessed with storytelling.

So I wandered into marketing. Got curious. Got serious.
Picked up an MBA (full scholarship, thank you) from a business school in Washington.

Later, I found technical marketing. Finally, a place where tech, creativity, and strategy could live in the same room.

These days, I lead content at a SaaS agency, helping teams talk to developers like humans.
People often say I bring creativity into a space that usually feels rigid. I take that personally.

This is where I share my work, think out loud, and keep figuring it all out.

Some brands I’ve worked with. Not a flex. Just context.

What’s going on here?

Honestly? A little bit of everything.

If you’re building something for developers, I can help you:

Plan a content strategy that’s not just “publish and pray.”
Make your launch content hit the right people at the right time.
Write performance copy for ads, homepages, and docs.
Build SEO pages that actually get read. Not just ranked
Connect the dots between product, content, and GTM

If you’re a writer, editor, or technical marketer trying to level up:

- I share behind-the-scenes reviews of real projects (the good, the messy, the fixed)
- I write about tone, structure, originality, and knowing when to shut up.
- I break down how to balance dev-speak with clarity (without going full Clippy)
- I post templates, frameworks, and little tricks I’ve picked up from the trenches.
- And I talk a lot about the hard part: thinking like a strategist, not just a writer.

The point of all this?

Because most people either overthink developer marketing or copy what everyone else is doing.
Because I believe technical content can be clear and creative.
Because I want to share what I know, learn in the open, and keep experimenting.

Some articles I’ve written

I’ve written, rewritten, ghostwritten, and edited hundreds of technical pieces—from DevOps to AI/ML, platform engineering to DevX, and nearly every developer-focused stack in between. But these ones deserve an honorable mention.

How to write for a technical audience

The New Stack

This guide breaks down how technical audiences think, what kind of content they trust, and how to promote your product without sounding like a pitch deck. Includes psychological insights, real examples, and frameworks for building long-term credibility.

How to advertise to developers

The New Stack

Most ads fail because they interrupt instead of helping. This guide shows you how to advertise to developers without wasting your budget or your shot. From smart targeting and platform picks to writing copy that actually works, this is everything I’ve learned about paid dev marketing that doesn’t get blocked, ignored, or dragged.

Building a realistic pathway to production-ready GenAI

BMC Software

In this piece, I examine the genuine risks associated with utilizing GenAI in service management and AIOps, ranging from flawed data to opaque decisions. I also delve into how BMC Helix GPT tackles these challenges with composite AI, fine-tuning, and actual reasoning (not just pattern matching).

GenAI won’t work until you nail these 4 fundamentals

Boomi x HBR

Everyone’s hyped about GenAI, but most teams are skipping the hard part. In this piece, I unpack four foundational elements of a roadmap: data, governance, culture, and culture, backed by insights from HBR, KPMG, and industry leaders. Sponsored by Boomi.

No case study yet? Meet the “halo signal” and SHARE framework

Hackmamba

When results are under wraps, you need a new kind of proof. I created the Halo Signal strategy to help brands establish trust without relying on metrics. This article introduces a fresh approach to pre-case study storytelling, paired with the SHARE Framework I developed for crafting respectful, strategic client spotlights.

If your developer marketing isn’t working, read this

Hackmamba

This guide pulls from real campaigns, community insights, and content systems to help you shift your mindset, build trust, and make developer outreach actually work. No fluff. No theory. Just what gets results.